Author Detail
Reid R. Heffner (rrheffner@ucdavis.edu)
University of California, Davis
Personal Website: http://hydrogen.its.ucdavis.edu/people/rrheffner/index_html
Publications (10 records):
| Title | Year | Series |
| Symbolism in California’s Early Market for Hybrid Electric Vehicles | 2008 | Journal Article |
| Fuel Economy: What Drives Consumer Choice? | 2008 | Journal Article |
| Driving Plug-In Hybrid Electric Vehicles: Reports from U.S. Drivers of HEVs converted to PHEVs, circa 2006-07 | 2008 | Research Report |
| Symbolism in Early Markets for Hybrid Electric Vehicles | 2007 | Research Report |
| Symbolism and the Adoption of Fuel-Cell Vehicles | 2007 | Journal Article |
| Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers | 2007 | Research Report |
| A Primer on Automobile Semiotics | 2006 | Research Report |
| Quantifying the Benefits of Hybrid Vehicles | 2006 | Research Report |
| Effects of Vehicle Image in Gasoline-Hybrid Electric Vehicles | 2005 | Research Report |
| Prospecting the Future For Hydrogen Fuel Cell Vehicle Markets | 2003 | Research Report |