Eggert, Anthony R., Kenneth S. Kurani, Thomas S. Turrentine, Joan M. Ogden, Daniel Sperling, Emily Winston (2005) Hydrogen and Fuel Cells - Refining the Message Initiating a National Dialogue and Educational Agenda. Institute of Transportation Studies, University of California, Davis, Presentation Series UCD-ITS-RP-05-11
The first step, in any program of self-improvement, is admitting you have a problem. My friends and colleagues, I would like to talk to you today about two big problems. We have a communication problem--communicating with our fellow citizens whose political, economic, and moral support we will need to achieve our transportation energy goals. We have an education problem--educating the professionals with the knowledge required to understand these goals and create the necessary technologies and strategies to achieve them.