Handy, Susan L., Kristin Lovejoy, Emily Meharg, Patricia L. Mokhtarian, Deborah Salon (2010) Davis Shopping Survey Report. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-10-39
The Davis shopping survey, conducted in the fall of 2009, was designed to assess shopping patterns of Davis residents prior to the opening of the Davis Target. The purpose of the initial survey was to establish a baseline for shopping habits of Davis residents, including where respondents shop for certain items and how they travel there. Participants will be re-surveyed one year later, in the fall of 2010. This will allow us to examine changes in shopping patterns before and after the Davis Target was opened.