Publication Detail

Electric Vehicle Explorer: Educating  and Persuading Consumers with an Online Vehicle Energy Cost Calculator

UCD-ITS-RP-17-10

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Suggested Citation:
Sanguinetti, Angela, Kiernan Salmon, Michael A. Nicholas, Gil Tal, Matthew Favetti (2017) Electric Vehicle Explorer: Educating  and Persuading Consumers with an Online Vehicle Energy Cost Calculator. Springer, 104 - 118

Most HCI research related to electric vehicle adoption has focused on mitigating barriers related to vehicle range and charging infrastructure, while relatively less attention has been given to helping consumers recognize the benefits of electric vehicles. A significant benefit is reduced energy costs; however, the complexity of comparing gasoline and electricity prices makes it difficult for consumers to quantify. This paper describes and evaluates an online tool called EV Explorer that enables users to compare personalized estimates of annual energy costs for multiple vehicles. We assessed the tool through an online experiment, gauging users’ perceptions—before and after using the tool—of their current energy costs, potential savings with electric vehicles, attitude toward electric vehicle charging, and intention to buy or lease an electric vehicle in the future. Statistically significant changes in each of these variables validate the tool as an educational and persuasive strategy to promote electric vehicle adoption.

Keywords: Eco-feedback, Electric vehicles, Vehicle cost calculator

Chapter in Marcus, A., Wang W. (eds) Design, User Experience, and Usability: Designing Pleasurable Experiences, Proceedings of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017