Abstract:New car buyers’ awareness, knowledge, experience, consideration, and valuation of plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs) as well as respondents’ attitudes toward the public policy goals of vehicles were assessed via an on-line survey and in-person interviews with a subset of the survey respondents. Questions about awareness, knowledge, experience, and consideration were asked prior to the valuation measure—the drivetrain type of a plausible next new vehicle designed by each respondent. The survey was administered in California, Oregon, Washington, Delaware, Maryland, New Jersey, New York, Massachusetts, and the other member states of the Northeast States for Coordinated Air Use Management (NESCAUM). Interviews were conducted in California, Oregon, and Washington. This report focuses on the results for Massachusetts, though these are compared to results from other states.