Abstract:Three categories of questions were asked of 1,904 San Francisco Bay Area residents (in the three cities of Concord, Pleasant Hill, and north San Francisco) as part of a larger attitudinal travel survey. The categories asked how much people perceive they travel, how much they enjoy travel, and if they want to increase or decrease their travel. Each category probed for responses on a five-point ordinal scale for both short distance and long distance travel broken into overall, purpose, and mode related questions. The focus of this thesis was to determine the relationships among the attitudinal variables Perceived Mobility (PM), Travel Liking (TL), and Relative Desired Mobility (RDM). The relationships among these variables will help us better understand some of the attitudes that underlie the travel that is done and the motivation for increasing and decreasing that travel. Six different analysis methodologies were used: correlation analysis, three-way analysis (cross tabulation, graphical analysis, and regression analysis), vector sorting, and cluster analysis.

Note:Master's Thesis