Sustainable Transportation Energy Pathways (STEPS), Plug-In Hybrid & Electric Vehicle Research Center
Turrentine, Thomas S. and Kenneth S. Kurani (2007) Car buyers and fuel economy?. Energy Policy 35 (2007), 1213 - 1223
Moreover, we find that consumer value for fuel economy is not only about private cost savings. Fuel economy can be a symbolic value as well, for example among drivers who view resource conservation or thrift as important values to communicate. Consumers also assign non-monetary meaning to fuel prices, for example seeing rising prices as evidence of conspiracy. This research suggests that consumer responses to fuel economy technology and changes in fuel prices are more complex than economic assumptions suggest.
The US Department of Energy and the Energy Foundation supported this research. The authors are solely responsible for the content and conclusions presented.
Keywords: Fuel economy; Fuel efficiency; Automobiles; Car buyers