Suggested Citation:
Tang, Wei and Patricia L. Mokhtarian (2011) The Impact of Product Type and Other Variables on Store and Internet Purchase Intentions: Clothing Versus Books. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-11-30

This study examines the effects of product type and channel-specific perceptions, among other variables, on store and internet purchase intentions. Using data collected from a web-based survey of two university towns in Northern California (N=903), we develop logistic regression models of purchase intention. The results demonstrate the contribution to purchase intention of product type and channel-specific shopping attitudes, in addition to previously-identified effects such as sociodemographics. The findings suggest that product type should be specified in future similar research, and that shopping channels in the choice set should be measured individually.

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