Abstract:More than 370,000 plug-in electric vehicles (PEVs) have been sold in the United States in the last four and a half years, including plug-in hybrid electric vehicles (PHEVs) with small batteries and short electric range, longer range PHEVs, and a variety of battery electric vehicles (BEVs) with a wide range of prices and driving range. The PEV market is expected to grow dramatically in the future and, with it, the demand for charging at home, in public, and at work locations. To understand the PEV market and the potential role of utility companies in supplying electricity for both charging and ramping up the market, more than 4,000 PEV owners were surveyed. These owners included drivers of all major makes and models of PEVs in 11 states and the District of Columbia. The survey focuses on the potential impact of utilities on the ownership experience and includes sections on the purchasing decision, charging behavior, travel behavior, and household socio-demographics. The survey is supplemented by regional data on the local incentives, driving conditions, and market data. The results provide a first look at the attitudes, beliefs, and perceptions of PEV owners with regard to the utility role in supporting PEVs and general perspectives on the market.