Abstract:The role of the local government in supporting the growth and maintenance of a strong plugâ€in electric vehicle market in Vancouver is evaluated in this report.  This report identifies areas of action in which a local government, such as Vancouver, can impact their region based on a thorough understanding of the current plugâ€in vehicle market, international demonstration projects, and research efforts.  Specifically, workplace and public charging is needed to reinforce and fulfill the gaps from homeâ€based charging in dense urban regions.  Local government can encourage investments in workplace and public charging by providing clear regional guidelines for installers and customers, providing appropriate incentives to businesses, allowing for an innovative marketplace in the vehicle charging industry, and collaborating with the regional utility to identify specific opportunities for optimization and encouragement of utility rates and vehicleâ€grid interactions.