Suggested Citation:
Ahmed, Sumayyah and Angela Sanguinetti (2015) OBDEnergy: Making Metrics Meaningful in Eco-driving Feedback. 2015 4th International Conference on Design, User Experience, and Usability: Design Discourse

This paper describes an eco-driving feedback system, OBDEnergy. Twenty-six drivers described their understanding of environmental impacts of driving before and after using OBDEnergy. Before OBDEnergy, participants discussed impacts in abstract, global terms (pollution, global warming). After OBDEnergy, participants appealed to concrete reference points (gallons of gas, trees required) with calculations and comparisons. We conclude that user-centered eco-driving feedback can contribute to pro-environmental behavior via increased awareness of the concrete environmental impacts of driving.

Keywords: Eco-driving, Feedback, Integrated technology, Carbon emissions