Choo, Sangho and Patricia L. Mokhtarian (2004) Modeling the Individual Consideration of Travel-Related Strategy Bundles. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-04-07
As one of a series of studies on individuals' adoption and consideration of travel-related strategies in response to congestion, this study explores the relationships between the adoption and consideration of bundles of travel-related strategies by identifying characteristics associated with patterns of adoption and consideration among bundles, and by developing discrete choice (binary logit) models for individuals' consideration of each bundle. In particular, we focus on whether the adoption of lower-cost, short-term strategies significantly and/or dynamically (using time since adoption variables) affects the consideration of higher-cost, longer-term ones. We also investigate whether individuals with a high liking for travel, indicative of a positive utility of travel, are resistant to higher-cost, longer-term travel-reduction strategies.